Sure as I am that none of your attention ever deviates from
football, some of you may have noticed another event
monopolizing the world's attention last week. After some
discussion and after reading several articles online,
ranging from the well researched to the awful, I decided not
to dodge the issue and address the big question. "Does the
election of President Obama have any consequences for soccer in
the USA?"
Some bloggers and columnists have set out the case for the
prosecution by referencing Republican Vice-Presidential
candidate Sarah Palin’s comments about being in the “Real
America,” when campaigning in small towns in the mid-west. I
think it’s fair to assume when she thinks of her real
America that she isn’t dreaming longingly of the view from
the top of the Space Needle or going bar-hopping in Capitol
Hill before taking in an indie film at the Northwest Film
Forum. She probably isn’t imagining the Empire Supporters
Club with its multilingual chants supporting the New York
Red Bulls either.
Both Seattle and New York are solidly in what the Daily
Show’s Jon Stewart referred to as “Fake America,” made
up of those parts of the USA not in Governor Palin’s “Real
America.” Now firstly it has to be said that her comment was
both stupid and offensive. I’d be a coward of a columnist to
baulk that conclusion. Our big cities are American enough
for her party when there’s political capital to be gained
from threats to them. (Admittedly there isn’t room in a
soccer column to list all the really daft stuff that’s been
said over the last year; although as I can see Ballard from
my house, can I be Ambassador to Stockholm please?)
But let’s go along with Governor Palin’s ideal of this Real
America for now and see what role soccer plays in it. Steven
Wells writing in England’s left-leaning Guardian
wrote “And then, of course, there's still the lingering
suspicion that soccer is somehow not part of the "real
America.” That's a phrase we've heard a lot this past few
weeks, from the prim, smirking, well-lipsticked lips of
Republican attack dogs such as Sarah Palin and Michelle
Bachman.”
There I think he does strike a chord. Maybe not in the
Pacific Northwest, but I have heard in my travels the view
that soccer is somehow less American than the sports played
only in this continent. Soccer is seen as yet another
European plot to de-Americanize our culture by the back
door. And in the minds of those who believe this, America is
better embodied by the Republican Party and in the places
where that party draws its core votes. A generalization?
Perhaps, but I’ve never heard a Democrat say it. So is a
victory for the Democrats also a victory for the ‘Soccer’
Party?
The counter argument says this is mostly rubbish. All the
MLS franchises are in big cities because that’s where the
people are, and big cities are Democrat for a whole slew of
other reasons. You can’t really refute this argument either.
Sure, it’s not as sexy or smug as the opposite, but the few
facts it leans on are indisputable.
Let’s entertain a point of view from this side of the pond.
Patrick Goldstein in a LA Times blog addresses the issue
head-on in an interesting piece entitled: ‘Would
Obama's election make soccer a major league American sport?’
(http://latimesblogs.latimes.com/the_big_picture/2008/10/would-obamas-el.html).
He had lunch with Sounders FC’s majority shareholder Joe
Roth and writes, “Roth made the tantalizing case that the
new popularity of soccer in America has a lot in common with
the groundswell of support for Barack Obama's presidential
campaign.”
He quotes Roth as saying "If you took a map of America where
Obama is strongest and laid it over a map of where soccer
has its biggest appeal, you'd see an incredible overlap. The
blue states on both coasts are very soccer-friendly as well
as huge areas of support for Obama, whereas the center of
the country is full of people who are the enemies of soccer
and Obama -- white, 50-and-over guys who listen to talk
radio and only care about football or basketball.” Now Roth
is a self-confessed Obama partisan, having been a supporter
when the more obvious repository for a
Hollywood
producer was the Hillary Clinton camp. This, as well as the
deep pockets he emptied to bring MLS to Seattle, entitles
him to a fair hearing. Goldstein further quotes him as
saying, “Soccer's fastest growth is in liberal,
better-educated cities, places like Seattle, Portland,
Boston, Vancouver, Montreal and Los Angeles. All you have to
do is look at the MLS crowds -- they're young, they're noisy
and they're not that different from the youthful spirit
you'd see at an Obama rally."
Certainly the market agrees with Joe. World Soccer Shop was
quick to launch official Nike USA 2008/09 soccer jerseys
featuring the newly elected president and vice-president of
the United States, Barack Obama and Joe Biden. All Obama
shirts feature the candidate’s last name and the number 1 or
44.
Meanwhile back to Wells in the Guardian and a quote
which I believe maybe proves the opposite: “The Republicans
are at a loss. They keep punching the "real America”, "small
town", "psst, he's black" buttons but nothing happens.
Because real America has moved on. They sip lattes on Main
Street. They like to think they're colour-blind. And godamn
it they've been chowing down on arugla in the Midwest for
decades (only they called it "rocket", who knew?). And, of
course, their kids all play soccer.”
Follow this theory to its logical end and Wells appears to
be claiming that it used to be the case but no longer is.
The whole “Real America” thing was 20 years out of date in
the first place especially as epitomized by its hostility to
soccer.
Personally, I very much wanted to believe it was true. Most
of us Europeans lean left in an American context, and
certainly a large majority of Seattleites voted for Obama. I
also want to believe that Sounders FC will storm through
this city and become the water cooler topic of choice for
thousands because we’re all so damn intelligent and global
minded. But I’m just not convinced.
Soccer will succeed in Seattle because it’s a great game,
it’ll succeed because the Seahawks organization could market
umbrellas in the desert, it’ll succeed because regular TV
exposure on KING5 will circumvent the print media’s
disinterest and of course it will succeed because Sounders
FC are going to win games. There isn’t a “Real America” that
hates soccer and a fake America that loves it. As the man
says, there is only one America, “the United States of
America.” Now Barack, as for this business of being a West
Ham fan …
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